Project Description

Here are a few exclusive behind the scenes pictures from a brasserie rebrand at Sandown Racecourse for Molson Coors’ Madrí Excepcional Lounge. The RTA Publicity teams printed and installed the artwork for Molson Coors to be displayed at the racecourse to celebrate the launch of their new Madrí Excepcional. The beer is the fruit of a unique collaboration between the brewers of La Sagra and Molson Coors.

Here is an excerpt from the British Guild of Beer Writers, who revealed all there is to know about this new exciting collaboration between the two breweries:

“Madrí Excepcional will be available exclusively on draught in on-premise venues across the UK from 19th October and has been designed to capitalise on the fast-growing World Lager category, which now makes up 24% of the lager market in the UK. […] Madrí Excepcional aims to capture “El alma de Madrid” or “The Soul of Madrid” and has all the taste characteristics of a modern European-style lager. The crisp, clean and refreshing liquid is full of flavour and aroma at 4.6% ABV, with a light golden colour and a smooth, well-rounded taste profile with a short bitter finish.”

Our team of experienced installers were at Sandown Racecourse this week to give their bar a vibrant transformation to turn their brasserie into the Madrí Excepcional lounge.

Before and After of the Madri Lounge at Sandown Racecourse

Swipe through the pictures for some Before & After shots from this rebranding project we worked on!