Project Description

Project Brief

When betting giants Ladbrokes took over what had been the Hennessy meeting at Newbury, making a big impact was a priority. The previous contract had been one of racing’s longest-standing sponsorships and the new backers wanted to become synonymous with the meeting, and quickly. Their bright-red livery is wonderfully eye-catching against the green course and as well as blanketing as much of the racecourse and paddock as possible, we worked with Ladbrokes and Newbury to identify the most visible locations – branding the windows of the new Owner’s Club, the upright of the new big screen,